Gorenje Retro ambients


I am more than proud of this successfuly executed project for brand Gorenje and its line of Retro refridgerators. Renders are created based on the precise brief and they show characteristic life ambients of different Gorenje Retro consumers. It was very important to show lifestyle that correspodent to specific type of refrigerator. Details, food, travel memories, hobbies... all these elements showed the certain lifestyle. This successful campaign inspired many others, similar campaigns.

Potpis Nenad Zivojinovic